The Role of Market Research in the Development of New Consumer Products
Year of publication: |
1993
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Authors: | Davis, Robert E. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 10.1993, 4, p. 309-317
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