The Role of Marketing in an Integrative Business Curriculum
Year of publication: |
2001
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Authors: | Barber, Clifford S. ; Borin, Norm ; Cerf, Douglas C. ; Swartz, Teresa A. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 23.2001, 3, p. 240-248
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