The Substitutability of Network and National Spot Television Advertising
Year of publication: |
1998
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Authors: | McCullough, B.D. ; Waldon, Tracy |
Published in: |
Quarterly journal of business and economics : QJBE. - Lincoln, Neb : College of Business Administration, ISSN 0747-5535, ZDB-ID 859563x. - Vol. 37.1998, 2, p. 3-16
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