A literature review of theoretical models of Internet banking adoption at the individual level
Year of publication: |
2012
|
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Authors: | Yousafzai, Shumaila Y. |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 17.2012/13, 3, p. 215-226
|
Subject: | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Verbrauchereinstellung | Consumer attitudes |
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