All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
Year of publication: |
2022
|
---|---|
Authors: | O'Hagan, Lauren Alex |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 3, p. 374-398
|
Subject: | Advertisements | Beauty | Chlorophyll | Femininity | Hygiene | Marketing | Multimodal critical discourse analysis | Nature | Science | Sweden | Schweden | Werbung | Advertising |
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