Appropriateness of WTP measurement approaches : a cross-cultural perspective
Year of publication: |
2014 ; 1. Aufl
|
---|---|
Authors: | Wang, Ying |
Publisher: |
Norderstedt : Books on Demand |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Conjoint-Analyse | Conjoint analysis | Nationalkultur | National culture | Interkulturelles Marketing | Cross-cultural marketing | Theorie | Theory | Schweiz | Switzerland | China |
Description of contents: | Table of Contents [gbv.de] |
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