Attitude toward SMS advertising : a survey with reference to Indian consumers
Year of publication: |
2012
|
---|---|
Authors: | Haq, Zia Ul |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 11.2012, 1/4, p. 271-290
|
Subject: | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Indien | India |
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