Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Year of publication: |
2023
|
---|---|
Authors: | Bazaki, Eirini ; Cedrola, Elena |
Published in: |
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring. - Cham : Springer International Publishing, ISBN 978-3-031-11185-3. - 2023, p. 91-116
|
Subject: | Authenticity | Blogging | Chiara Ferragni | Entrepreneurship | Fashion | Influencer marketing | Personal branding techniques | Entrepreneurship approach | Mode | Web 2.0-Technologien | Web 2.0 technologies | Markenführung | Brand management | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Bekleidungsindustrie | Clothing industry | Unternehmensgründung | Business start-up | Marketing |
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