Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

edited by Eirini Bazaki, Vanissa Wanick

Chapter 1: Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems -- Chapter 2: Brand storytelling, gamification and social media marketing in the “metaverse”: a case study of The Ralph Lauren Winter Escape -- Chapter 3: The use of Augmented Reality to enhance consumer experience: the case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist -- Chapter 4: Skins in the Game: Fashion Branding and Commercial Videogames -- Chapter 5: Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni -- Chapter 6: Crowdfunding Nascent Fashion Brands.

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Year of publication:	2023
Other Persons:	Bazaki, Eirini (ed.) ; Wanick, Vanissa (ed.)
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	Artificial Intelligence \| retail \| brands \| mobile commerce \| luxury \| Künstliche Intelligenz \| Artificial intelligence \| Luxusgüter \| Luxury goods \| Mode \| Fashion \| Markenführung \| Brand management \| Mobile Business \| Mobile business \| Textilhandel \| Textile distribution
Published items:	7 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	1 Online-Ressource (XV, 140 p. 15 illus., 11 illus. in color.)
Series:	Palgrave Studies in Practice: Global Fashion Brand Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-3-031-11185-3 ; 978-3-031-11184-6 ; 978-3-031-11186-0
Other identifiers:	10.1007/978-3-031-11185-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504715