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Bedeutung der Brand Experience für die Markenführung im Internet

Year of Publication: 2010-08-01
Authors: Burmann, Christoph; Eilers, Daniela; Hemmann, Frank
Institutions: Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
Physical Description: 1013760 bytes
90 p.
application/pdf
Series: LiM - Arbeits- und Dokumentationspapiere
LIM Arbeitspapier ; Nr. 46
Language: German
ISSN: 1613-0936
Subjects: Markenpolitik | Kundenmanagement | Customer relationship management | Interaktion | Markenimage | World Wide Web 2.0
Business Studies: Marketing. Other aspects
Product policy
Consumer behaviour
Resource type: Individual Working Papers, Preprints
Countries (by topic): No country specification
Type of Publication: Book / Working Paper
Title record from database: USB Cologne (business full texts)
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Physical Description: 1013760 bytes
90 p.
application/pdf
ISSN: 1613-0936

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