Brand community membership and the construction of meaning
Year of publication: |
2013
|
---|---|
Authors: | Morandin, Gabriele ; Bagozzi, Richard P. ; Bergami, Massimo |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269-X. - Vol. 29.2013, 2, p. 173-183
|
Subject: | Ducati Meccanica S.p.A. | Markenführung | Brand management | Zielgruppe | Target group | Kundenbindung | Customer retention | Persönlichkeitspsychologie | Personality psychology | Clubtheorie | Club theory | Motorrad | Motorcycle |
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