Brand Community Membership and the Construction of Meaning
Year of publication: |
2015
|
---|---|
Authors: | Morandin, Gabriele ; Bagozzi, Richard P. ; Bergami, Massimo |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Kundenbindung | Customer retention | Zielgruppe | Target group | Motorrad | Motorcycle | Clubtheorie | Club theory |
Extent: | 1 Online-Ressource (11 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Scandinavian Journal of Management 29 (2): 173-183. 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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