Consumer retention in two-wheeler industry : a moderated mediation model
Year of publication: |
2022
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Authors: | Malhotra, Gunjan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 8, p. 1681-1701
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Subject: | Brand image | Consumer empowerment | Consumer retention | Consumer satisfaction | Two-wheeler industry | Konsumentenverhalten | Consumer behaviour | Markenimage | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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