Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Year of publication: |
2023
|
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Authors: | Mishra, Sita ; Malhotra, Gunjan ; Chatterjee, Ravi ; Shukla, Yupal |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 749-766
|
Subject: | consumer empowerment | consumer retention | consumer satisfaction | cross-channel integration | Phygital experience | retailer’s unreliability | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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