Counter Strategies im globalen Wettbewerb
Olaf Plötner
| Alternative title: | Counter strategies in global markets <dt.> Counter Strategies on Global Markets <dt.> |
|---|---|
| Year of publication: |
2012
|
| Authors: | Plötner, Olaf |
| Publisher: |
Berlin : Springer |
| Subject: | Technischer Fortschritt | Technological change | Internationaler Wettbewerb | International competition | Wettbewerbsstrategie | Competitive strategy | Unternehmen | Produktvariation | Hybrides Leistungsbündel | Business-to-Business-Marketing | Weltmarkt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 154 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-642-28137-0 ; 978-3-642-28137-2 ; 978-3-642-28138-9 |
| Classification: | Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009551486