Cultural orientation and brand dilution : impact of motivation level and extension typically
Year of publication: |
2010
|
---|---|
Authors: | Ng, Sharon |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 186-198
|
Subject: | Produktentwicklung | New product development | Markenführung | Brand management | Internationales Marketing | International marketing | USA | United States | China |
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