Customer Engagement durch KMU-Loyalitätsprogramme? : eine Status-Quo-Analyse am Beispiel der Weinwirtschaft
Year of publication: |
2017
|
---|---|
Authors: | Heimers, Regine ; Rüger-Muck, Edith ; Theuvsen, Ludwig |
Published in: |
Kundenintegration & Customer Empowerment. - Berlin : uni-edition, ISBN 3-944072-94-4. - 2017, p. 67-78
|
Subject: | Kundenintegration | Customer integration | Kundenbindung | Customer retention | KMU | SME | Weinbau | Wine industry | Deutschland | Germany | USA | United States | Australien | Australia |
-
The development of e-business in wine industry SMEs : an international perspective
Neilson, Leighann C., (2010)
-
Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy, (2023)
-
Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Garcia, Karine, (2019)
- More ...
-
Heimers, Regine, (2017)
-
Heimers, Regine, (2017)
-
Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp, (2020)
- More ...