Cyberbranding : brand building in the digital economy
Year of publication: |
2001
|
---|---|
Authors: | Breakenridge, Deirdre |
Publisher: |
London [u.a.] : Financial Times Prentice Hall |
Subject: | Markenführung | Brand management | Markenartikel | Brand | Electronic Commerce | E-commerce | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] |
-
Nepomuceno, Marcelo Vinhal, (2014)
-
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling, (2023)
-
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp, (2023)
- More ...
-
Answers for modern communicators : a guide to effective business communication
Breakenridge, Deirdre, (2018)
-
Answers for Modern Communicators : A Guide to Effective Business Communication
Breakenridge, Deirdre, (2017)
-
PR 2.0 : new media, new tools, new audiences
Breakenridge, Deirdre, (2008)
- More ...