PR 2.0 : new media, new tools, new audiences
Deirdre Breakenridge
| Year of publication: |
c2008 ; 1. print.
|
|---|---|
| Authors: | Breakenridge, Deirdre |
| Publisher: |
Upper Saddle River, N.J : FT Press |
| Subject: | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies | Strategisches Management | Strategic management | Markenführung | Brand management | Massenmedien | Neue Medien |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 284 S 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-321-51007-0 ; 978-0-321-51007-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597293