Discriminant analysis application to understand the usage of digital channels while buying a car
Year of publication: |
2021
|
---|---|
Authors: | Dahiya, Rekha ; Sachar, Dimpy |
Published in: |
South Asian journal of marketing. - [Bingley, United Kingdom] : Emerald Publishing Limited, ISSN 2738-2486, ZDB-ID 3116900-4. - Vol. 2.2021, 1, p. 51-71
|
Subject: | Digital marketing | Indian car market | Digital channels | Discriminant analysis | Online-Marketing | Internet marketing | Indien | India | Kraftfahrzeug | Motor vehicle | Kfz-Markt | Automotive market | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
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