Factors influencing online advertisements of passenger cars : evidence from the Silicon Valley of India
Year of publication: |
2021
|
---|---|
Authors: | Nikhil V. P. ; Naresh G. |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 28.2021, 4, p. 37-56
|
Subject: | Online advertising | Automobile sector | Passenger cars | Brand value | Service quality | Online-Marketing | Internet marketing | Kfz-Industrie | Automotive industry | Kraftfahrzeug | Motor vehicle | Indien | India | Dienstleistungsqualität | Werbewirkung | Advertising effects | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour |
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