Effectiveness of social media marketing on enhancing performance : evidence from a casual-dining restaurant setting
Year of publication: |
2021
|
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Authors: | Li, Jun ; Kim, Woo Gon ; Choi, Hyung-Min |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 27.2021, 1, p. 3-22
|
Subject: | casual-dining restaurant | promotional activities | restaurant performance | social media engagement metrics | Gastronomie | Restaurant industry | Social Web | Social web | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
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