Food delivery application user segmentation in the mobile marketing world in China
Year of publication: |
2023
|
---|---|
Authors: | Li, Jun ; Bonn, Mark Andrew ; Wang, Juan ; Cho, Meehee |
Published in: |
Journal of the Asia Pacific economy. - London : Taylor & Francis, ISSN 1469-9648, ZDB-ID 2018960-6. - Vol. 28.2023, 2, p. 484-501
|
Subject: | Latent class segmentation analysis | app user segmentation | food delivery applications | O2O commerce | China | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Mobile Business | Mobile business |
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