Gender impacts : consumption, markets, marketing, and marketing organisations
Susan Dobscha, Jacob Ostberg
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Dobscha, Susan (ed.) ; Östberg, Jacob (ed.) |
| Publisher: |
[Abingdon] : [Routledge, Taylor & Francis Group] |
| Subject: | Marketing | Geschlecht | Gender | Marketingmanagement | Marketing management | Frauen | Women |
| Extent: | 1 Online-Ressource (Seite 181-386) Illustrationen |
|---|---|
| Series: | Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. volume 37, issue 3/4 (2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515290