Grundlagen des CRM : Konzepte und Gestaltung
Hajo Hippner; Klaus D. Wilde (Hrsg.)
| Year of publication: |
2006 ; 2., überarb. und erw. Aufl., [Nachdr.]
|
|---|---|
| Other Persons: | Hippner, Hajo (ed.) ; Wilde, Klaus D. (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 664 S Ill., graph. Darst 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. - Literaturangaben Pb. : EUR 62.00 |
| ISBN: | 3-409-22518-8 ; 978-3-409-22518-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014274780