How does omnichannel transform consumer behavior?
Year of publication: |
2021
|
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Authors: | Gök, Özge Adan |
Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 27-42
|
Subject: | Omnichannel | channel types | consumer behavior | distribution channel types | channel management | multichannel management | omnichannel management | single channel | crosschannel | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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