How to start a grassroots movement

David Ehrlich, Nora Szech

We study the influence of social messages that promote a digital public good, a COVID-19 tracing app. We vary whether subjects receive a digital message from another subject, and, if so, at what cost it came. Observed maximum willingness to invest in sending varies, from 1 cent up to 20 euros. Does this affect receivers' sending behavior? Willingness to invest in sending increases when previously receiving the message. Yet, cost signals have no impact. Thus, grassroots movements can be started at virtually no cost. App-support matters normatively as non-supporters are supposed to be punished in triage.

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Year of publication:	September 2022
Authors:	Ehrlich, David ; Szech, Nora
Publisher:	Munich, Germany : CESifo, Center for Economic Studies & Ifo Institute
Subject:	Grassroots movements \| digital public good \| social messages \| Covid-19 tracing app \| triage \| Öffentliche Güter \| Public goods \| Coronavirus \| Gemeinwesenarbeit \| Community work

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Extent:	1 Online-Ressource (circa 19 Seiten) Illustrationen
Series:	CESifo working papers. - München : [Verlag nicht ermittelbar], ISSN 2364-1428, ZDB-ID 2065232-X. - Vol. no. 9943 (2022)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper
Language:	English
Other identifiers:	hdl:10419/265978 [Handle]
Classification:	D90 - Intertemporal Choice and Growth. General ; I12 - Health Production: Nutrition, Mortality, Morbidity, Substance Abuse and Addiction, Disability, and Economic Behavior ; I18 - Government Policy; Regulation; Public Health ; h12
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013368654