How to start a grassroots movement

David Ehrlich & Nora Szech

We study the influence of social messages that promote a digital public good, a COVID-19 tracing app. We vary whether subjects receive a digital message from another subject, and, if so, at what cost it came. Observed maximum willingness to invest in sending varies, from 1 cent up to 20 euros. Does this affect receivers' sending behavior? Willingness to invest in sending increases when previously receiving the message. Yet, cost signals have no impact. Thus, grassroots movements can be started at virtually no cost. App-support matters normatively as non-supporters are supposed to be punished in triage.

MoreLess

Year of publication:	[2022]
Authors:	Ehrlich, David ; Szech, Nora
Publisher:	Karlsruhe : Karlsruher Institut für Technologie (KIT), Fakultät für Wirtschaftswissenschaften, Institut für Volkswirtschaftslehre (ECON)
Subject:	Grassroots movements \| digital public good \| social messages \| COVID-19 tracing app \| triage \| Öffentliche Güter \| Public goods \| Coronavirus \| Gemeinwesenarbeit \| Community work

freely available

Full text |

More access options

econpapers.wiwi.kit.edu

doi.org

Check Google Scholar

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource (circa 20 Seiten) Illustrationen
Series:	Working paper series in economics. - Karlsruhe : [Verlag nicht ermittelbar], ISSN 2190-9806, ZDB-ID 2573087-3. - Vol. no. 157 (September 2022)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper
Language:	English
Other identifiers:	10.5445/IR/1000150881 [DOI] hdl:10419/265135 [Handle]
Classification:	D9 - Intertemporal Choice and Growth ; I12 - Health Production: Nutrition, Mortality, Morbidity, Substance Abuse and Addiction, Disability, and Economic Behavior ; I18 - Government Policy; Regulation; Public Health ; h12
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013373116