Integrated advertising, promotion, and marketing communications
Kenneth E. Clow ; Donald Baack
| Alternative title: | Advertising PlanPro |
|---|---|
| Year of publication: |
2002
|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall [u.a.] |
| Subject: | Marketing | Werbung | Kommunikationsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 638 S. : Ill. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | CD-ROM u.d.T.: Advertising PlanPro |
| ISBN: | 0-13-017578-1 ; 0-13-067333-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765309