Integrated advertising, promotion & marketing communications
Year of publication: |
2007 ; 3rd ed.
|
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Authors: | Clow, Kenneth E. ; Baack, Donald |
Publisher: |
Upper Saddle River, NJ : Pearson, Prentice Hall |
Subject: | Marketing | Markenführung | Brand management | Werbeplanung | Advertising planning | Werbung | Kommunikationsstrategie |
Description of contents: | Table of Contents [gbv.de] |
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Campaigning : Werbung in den Arenen der Öffentlichkeit
Behrent, Michael, (2001)
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Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas, (2011)
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Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas, (2007)
- More ...
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Concise Encyclopedia of Advertising
Stevens, Robert E., (2014)
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E., (2004)
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Integrated advertising, promotion, and marketing communications
Clow, Kenneth E., (2002)
- More ...