Integrated advertising, promotion, & marketing communications
Kenneth E. Clow and Donald Baack
| Alternative title: | IMC PlanPro IMC Plan Pro |
|---|---|
| Year of publication: |
2004 ; 2. ed
|
| Authors: | Clow, Kenneth E. ; Baack, Donald |
| Publisher: |
Upper Saddler River, NJ : Pearson Prentice Hall |
| Subject: | Advertising | Communication in marketing | Marketing | Werbung | Kommunikationsstrategie |
| Extent: | XXVII, 538 S. 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes CD-ROM. - Previous ed.: 2002 CD-ROM u.d.T.: IMC Plan Pro, Academic version |
| ISBN: | 0-13-140546-2 ; 0-13-141528-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004781976