Investigating the factors influencing the adoption of m-banking : a cross cultural study
Year of publication: |
2015
|
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Authors: | Mortimer, Gary ; Neale, Larry ; Hasan, Syed Fazal E. ; Dunphy, Benjamin |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 4, p. 545-570
|
Subject: | Australia | Thailand | M-banking | Mobile banking adoption | Self-service technology | Technology acceptance theory | Australien | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Selbstbedienung | Self-service | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
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