Kundenbindung und Kundenbindungsinstrumente : Einsatzmöglichkeiten bei Low Cost Airlines
Klaus-Peter Wiedmann; Astrid Siebels
| Year of publication: |
2004
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Siebels, Astrid |
| Publisher: |
Hannover : Univ., Lehrstuhl für ABWL und Marketing II |
| Subject: | Billigflug | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Passagierluftverkehr | Air passenger transport | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 70 S graph. Darst 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 55 - 70 |
| ISBN: | 3-932106-80-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002747355