Value-based segmentation of luxury consumption behavior
Year of publication: |
2009
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Siebels, Astrid |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 7, p. 625-651
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Faktorenanalyse | Factor analysis |
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