Extent: | XIV, 331 S. Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Machine generated contents note: List of figures; List of tables; Preface; 1. Global e-commerce opportunities and challenges; 2. International e-business expansion and market entry strategies; 3. Global online consumer segmentation; 4. Web globalization strategies; 5. Developing international websites: internationalization (I18n); 6. Effectively localizing international websites; 7. Managing a web globalization value chain; 8. Optimizing international websites; 9. Assessing web globalization efforts; 10. Strategic industry insights into emerging localization trends; Resources; Index. |
ISBN: | 978-1-107-00889-2 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009374311