Open innovation, crowdsourcing, and co-creation : advancing the service marketing activities of Indonesian small and medium enterprises
Year of publication: |
2022
|
---|---|
Authors: | Nasution, Muhammad Dharma Tuah Putra ; Rini, Endang Sulistya ; Sembiring, Beby Karina Fawzea ; Silalahi, Amlys Syahputra |
Published in: |
Context-based Entrepreneurship : The Importance of Location, Time, and Culture. - Cham : Springer International Publishing, ISBN 978-3-031-05307-8. - 2022, p. 125-143
|
Subject: | Co-creation | Crowdsourcing | Entrepreneurship | Indonesia | Open innovation | SMEs | Indonesien | KMU | SME | Open Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
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