Perceptions of mobile plan unit pricing and terms and conditions
Year of publication: |
2016
|
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Authors: | MacQuilken, Lisa ; Robertson, Nichola ; Polonsky, Michael J. ; Harrison, Paul ; Bednall, David |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 6, p. 734-753
|
Subject: | Consumer perceptions | Telecommunications | Informational advertising content | Mobile phone plans | Terms and conditions | Unit pricing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Wahrnehmung | Perception |
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