Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Year of publication: |
2014
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Authors: | Carrillat, François A. ; Astous, Alain d' |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 1070-1091
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Subject: | Power | Relationship | Sponsorship | Cognition | Scandal | Endorsement | Sponsoring | Kognition | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Macht |
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