Special section: Global design, marketing and branding
Alternative title: | Global design, marketing and branding |
---|---|
Year of publication: |
2014
|
Other Persons: | Melewar, T. C. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2241-2336
|
Subject: | Markenführung | Brand management | Welt | World | Internationales Marketing | International marketing |
Extent: | Ill., graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 9 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Steenkamp, Jan-Benedict E. M., (2014)
-
How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra, (2020)
-
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon, (2015)
- More ...
-
Argyriou, Evmorfia, (2006)
-
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu, (2015)
-
Norbani Che Ha, (2016)
- More ...