Special section: Global design, marketing and branding
Alternative title: | Global design, marketing and branding |
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Year of publication: |
2014
|
Other Persons: | Melewar, T. C. (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2241-2336
|
Subject: | Markenführung | Brand management | Welt | World | Internationales Marketing | International marketing |
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