Strategic Marketing Issues in Emerging Markets
Year of publication: |
2018
|
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Other Persons: | Adhikari, Atanu (ed.) |
Publisher: |
Singapore : Springer Singapore |
Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Schwellenländer | Emerging economies | Indien | India |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XVI, 372 p. 33 illus., 30 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-981-10-6505-7 ; 978-981-10-6504-0 |
Other identifiers: | 10.1007/978-981-10-6505-7 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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