Strategies in markets for experience and credence goods
Men-Andri Benz. With a foreword by Egon Franck
| Year of publication: |
2007 ; 1. Aufl.
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|---|---|
| Authors: | Benz, Men-Andri |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Vertrauensgüter | Credence goods | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Profisport | Professional sports | Moral Hazard | Moral hazard | Religionsgemeinschaft | Religious community | Bildungsinvestition | Human capital investment | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Erfahrungsgut | Marketingstrategie | Vertrauensgut |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | XV, 120 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German ; English |
| Thesis: | Zugl.: Zürich, Univ., Diss., 2006 |
| Notes: | Markt- und Unternehmensentwicklung |
| ISBN: | 3-8350-0758-0 ; 978-3-8350-0758-1 |
| Classification: | Marketing ; Mikroökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438444