Strategies in markets for experience and credence goods
Year of publication: |
2007 ; 1. Aufl.
|
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Authors: | Benz, Men-Andri |
Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
Subject: | Vertrauensgüter | Credence goods | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Profisport | Professional sports | Moral Hazard | Moral hazard | Religionsgemeinschaft | Religious community | Bildungsinvestition | Human capital investment | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Erfahrungsgut | Marketingstrategie | Vertrauensgut |
Description of contents: | Description [swbplus.bsz-bw.de] |
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Strategies in Markets for Experience and Credence Goods
Benz, Men-Andri, (2007)
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Eine Erklärung der Preislagenwahl bei Konsumgütern
Gierl, Heribert, (1992)
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McLachlan, Christopher, (2004)
- More ...
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I know what you did last weekend- or do I? Introducing mental anchoring to the demand for sport
Benz, Men-Andri, (2006)
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Benz, Men-Andri, (2006)
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Do soccer teams have to be compensated for releasing star players to the national teams?
Benz, Men-Andri, (2005)
- More ...