The battle of traditional retailers versus discounters : the role of PL tiers
Year of publication: |
November 2017
|
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Authors: | Hökelekli, Gizem ; Lamey, Lien ; Verboven, Frank |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 11-22
|
Subject: | Retail competition | Private label tiers | Discounters | Demand analysis | Einzelhandel | Retail trade | Wettbewerb | Competition | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Diskontierung | Discounting | Discounter |
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