The new times of social media marketing in the B2B framework
Year of publication: |
2022
|
---|---|
Authors: | Lopes, João M. ; Oliveira, José |
Published in: |
Businesses. - Basel, Switzerland : MDPI, ISSN 2673-7116, ZDB-ID 3063751-X. - Vol. 2.2022, 2, p. 156-167
|
Subject: | customer relationship management (CRM) | customer knowledge management (CKM) | social media marketing (SMM) | business to business (B2B) | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | Wissensmanagement | Knowledge management | Web 2.0-Technologien | Web 2.0 technologies |
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