Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Year of publication: |
2020
|
---|---|
Authors: | Thorbjørnsen, Helge ; Dahlén, Micael ; Lange, Fredrik |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 3, p. 433-444
|
Subject: | Movie sequels | preannouncements | satisfaction | word of mouth | Filmwirtschaft | Film industry | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Film | Kino | Movie theatre |
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