Toward cross-channel management : a comprehensive guide for retail firms
Felix Brunner; Thomas Rudolph
| Year of publication: |
2015
|
|---|---|
| Authors: | Brunner, Felix ; Rudolph, Thomas |
| Publisher: |
Berlin [u.a.] : De Gruyter Oldenbourg |
| Subject: | Multikanalvertrieb | Multichannel strategy | Handelsmarketing | Retail marketing | Deutschland | Germany | Schweiz | Switzerland | Mehrgleisiger Vertrieb | Handel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 68 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 3-11-041698-0 ; 3-11-055389-9 ; 978-3-11-041698-5 ; 978-3-11-055389-5 ; 978-3-11-041716-6 ; 978-3-11-041722-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478045