Towards cross-channel management : strategic, structural, and managerial challenges for multi-channel retail incumbents
Year of publication: |
2013
|
---|---|
Authors: | Brunner, Felix |
Other Persons: | Rudolph, Thomas (contributor) ; Schmid, Torsten (contributor) |
Subject: | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertrieb | Physical distribution | Geschäftsmodell | Business model | Organisatorischer Wandel | Organizational change | Konsumentenverhalten | Consumer behaviour | Mehrgleisiger Vertrieb | Kundenmanagement |
Extent: | Online-Ressource (X, 221 S.) graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study ; Thesis ; Sammlung ; Collection of articles written by one author |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2013 |
Notes: | Besteht aus 4 Sonderdrucken aus verschiedenen Publikationen Zsfassung in engl. und dt. Sprache Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel, (2014)
-
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios, (2022)
-
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj, (2019)
- More ...
-
Toward cross-channel management : a comprehensive guide for retail firms
Brunner, Felix, (2015)
-
Toward Cross-Channel Management : A Comprehensive Guideline for Retail Firms
Brunner, Felix, (2014)
-
Toward Cross-Channel Management : a comprehensive guide for retail firms
Brunner, Felix, (2015)
- More ...