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isPartOf:"DM : das private Wirtschaftsmagazin"
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~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
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Marketing management
Social Web
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367
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Internet marketing
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Online-Marketing
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153
Online-Handel
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Ko, Eunju
3
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DM : das private Wirtschaftsmagazin
Journal of business research : JBR
SpringerLink / Bücher
29
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of internet marketing and advertising : IJIMA
18
Springer eBook Collection
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of marketing communications
10
The journal of business & industrial marketing
10
Journal of internet commerce
9
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of strategic marketing
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
International journal of advertising : the review of marketing communications
7
Journal of the Academy of Marketing Science
7
Journal of marketing
6
Journal of promotion management : innovations in planning and applied research
6
Springer eBook Collection / Business and Economics
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Business horizons
5
European journal of marketing : EJM
5
Journal of marketing management : MM
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of communication management : an international journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing analytics : JMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Management
4
The journal of brand management : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
essentials
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Electronic commerce research
3
Innovative perspectives on corporate communication in the global world
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of e-business research : an official publication of the Information Resources Management Association
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Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
4
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
5
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
6
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
Social media marketing for businesses : organic promotions of web-links on Facebook
Chawla, Yash
;
Chodak, Grzegorz
- In:
Journal of business research : JBR
135
(
2021
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012643984
Saved in:
9
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu
;
Sivakumar, K.
;
Pavlou, Paul A.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 342-356
Persistent link: https://www.econbiz.de/10012493877
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