//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"DM : das private Wirtschaftsmagazin"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
539
Konsumentenverhalten
539
Social Web
519
Social web
519
Internet marketing
424
Online-Marketing
424
Online retailing
219
Online-Handel
219
Brand management
162
Markenführung
162
Beziehungsmarketing
161
Relationship marketing
161
Viral marketing
159
Virales Marketing
159
E-commerce
149
Electronic Commerce
149
Social media
123
Advertising effects
117
Werbewirkung
117
Brand image
103
Markenimage
103
Advertising
84
Werbung
79
Social network
65
Soziales Netzwerk
65
Customer integration
63
Kundenintegration
63
Marketingmanagement
61
Brand
60
Internet
60
Digital platform
58
Digitale Plattform
58
Website
58
Markenartikel
55
Einzelhandel
54
Retail trade
54
Confidence
52
Digitalisierung
52
Digitization
52
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
60
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
61
Author
All
Ko, Eunju
3
Foltean, Florin Sabin
2
Kim, Juran
2
Kim, Sang Jin
2
Shah, Denish
2
Agrawal, Shivani
1
Andreu, Luisa
1
Arora, Anshu
1
Assaf, A. Georges
1
Baack, Daniel W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Banerjee, Somnath
1
Barnes, Stuart J.
1
Barrera, Kevin Giang
1
Basil, Debra Z.
1
Bernhardt, Anke
1
Bhardwaj, Pradeep
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
Borges, Mauro
1
Bridges, Eilen
1
Broekhuis, Manda
1
Buchanan-Oliver, Margo
1
Cai, Ya-Jun
1
Casado-Díaz, Ana B.
1
Castell, Carolin
1
Chan, Eugene Y.
1
Chang, Yuhmiin
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chawla, Yash
1
Chodak, Grzegorz
1
Choi, Jeonghye
1
Choi, Tsan-Ming
1
Chung, Minjee
1
Conway, Tony
1
Cuomo, Maria Teresa
1
Dogra, Pallavi
1
Dwivedi, Yogesh Kumar
1
more ...
less ...
Published in...
All
DM : das private Wirtschaftsmagazin
Journal of business research : JBR
Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
29
SpringerLink / Bücher
29
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Springer eBook Collection
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
The journal of business & industrial marketing
15
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of internet commerce
12
International journal of technology marketing : IJTMkt
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
Journal of retailing and consumer services
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing intelligence & planning
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
European journal of marketing : EJM
7
European research studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Premier reference source
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The marketing review
6
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
6
Asia Pacific journal of marketing and logistics
5
Customer relationship management in electronic markets
5
Digitale Kommunikation
5
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
10
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->